Nudge Theory

Eray ALTILI
8 min readJul 29, 2023

So, when economists make their models, they generally assume that people are rational and predictable. But When we look at actual human beings, it turns out that people are impulsive, short sighted, and, a lot of times, just plain irrational. Today we’re talking about Behavioural Economics and how people actually make decisions.

Behavioural economics is a subfield of economics that focuses on the psychological, social and emotional factors that influence decision-making. That’s not necessarily new. In fact, Adam Smith, discussed it in The Theory of Moral Sentiments in 1759. But generations of economists…

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Eray ALTILI

I am passionate about Technology, Cloud Computing, Machine Learning, Blockchain and Finance. All opinions are my own and do not express opinions of my employer.